COMPETITIVE ADVANTAGE & FOOD SEGMENT
- Multiple Nutritional Values
- Absence of Preservatives and Chemicals
- Natural Salt and Rice Bran Oil used
- Healthy and Immune Boosting Food
- Tasty and can be consumed on a daily basis
The food industry is growing tremendously in the current decade and currently consumers are attracted to more organic non preservative natural foods This market is so huge that it can tap an entire world as a market An the biggest advantage is current scenario there is no competitor big enough to capture this chutney business until their product is without preservatives or other chemicals which is unhealthy.
Income Class: Lower Middle Class Upper Middle Class.
Occupational Segment.Working professionals, Bachelors House Wives.
Geographic Segment: Metro Cities ,Tier 2 Tier 3 Cities
Target Age Group: 21 50 (both male female)
Behavourial Target Customer: Who has time crunch busy in work and lazy to cook
however willing to eat healthy food at reasonable price
Potential Food Segments: Indian Sauces which can be made in replacement of old
tomato sauce schezwan sauce
OUR PRODUCTS FITS INTO BOTH READY TO EAT PREMIX SEGMENT
An Nutritional tasty chutney : without preservative and longer shelf life which can be eaten daily
Varieties of flavor’s : which is filed for patent of Ingredients and process which will ripe benefits for 18 years
Ready to eat chutney : which taste good and healthy to be made available in first online and then offline marketplace
Our market strategy : is to start business from Cities like Mumbai and then other major cities (incl Tier 2 Tier 3 finally in most of the foreign countries We will hire both expertise team leaders and skilled or semi skilled labour’s to run across various portfolios of our company
Produced in different forms : i e dried, slurry and paste as per consumer market distance
Procuring raw materials : directly from wholesalers Or farmer preferably with fair prices and store in high tech storage to avoid losses
STORAGE FACILITY FOR OUR VENTURE WOULD BE :- COLD AND OPEN STORAGE (both open and Air conditioned as per temperature control and climate change)
DISTRIBUTION NETWORK FOR OUR VENTURE WOULD BE :-
More focusing on Online platform using E Commerce like Amazon, Flipkart, Big Basket, Grofers, Zomato & Swiggy etc. Secondly after 6 months creating network with wholesale distribution channel with Major Groceries Brands like Big Bazaar, Star Bazaar, Dmart and other Departmental chains.
To setup small manufacturing plant in the coldest part of Maharashtra i e at Mahabaleshwar wherein the average temperature is 19 *C throughout the year which is very much suitable for storage
delicate raw materials like Tomato, Ginger, coriander leaves, etc for a longer period of time and smooth processing of good quality process.
To bring semi skilled skilled labourers including handicapped and partial disability for sub depts like Sales, Production, HR, Accounts, Legal, Marketing, R&D, Budgeting Finance
To build an secure and user friendly website with payment options and promote sales and
advertisements through Social media platform like Facebook, Instagram, You Tube Twitter for marketing and creating brand awareness
To arrange contracts for procurement of raw materials with Farmers OR APMC and plan the supply for an year for smooth production process